Logan Paul, the famous YouTuber, wrestler, and entrepreneur, recently shared his thoughts on why certain Pokemon cards like Charizard beat out cards that chase short-term trends. He bought a super rare Pikachu Illustrator card for 5.3 million dollars back in 2022, calling it the rarest in the world with the highest PSA grade of 10 out of 10. Only a handful of these cards exist, and his is the only perfect one.[1][2]
Paul wore the card around his neck on a 75,000 dollar chain during WWE matches, showing how much he values it. Now he plans to auction it off in early 2026, expecting it to sell for 7 to 12 million dollars. That could mean a profit of 2 to 7 million for him.[1][2]
What makes cards like this or the iconic Charizard stand out, according to Paul? They are the best of the best with extremely limited supply. He warns that not every collectible holds value over time. Trend-driven cards might spike in price from hype, like a new Pokemon set or viral challenge, but they often drop when the buzz fades. Charizard, on the other hand, has proven staying power. Pokemon cards as a category have jumped 3,261 percent in value over the past 20 years, outpacing the stock market.[1]
Paul pushes young investors, especially Gen Z guys feeling priced out of stocks or real estate, to consider these nontraditional assets. If you have the cash, take a calculated risk on top-tier cards. Focus on icons with scarcity, not fads. His Pikachu card set a Guinness World Record as the most expensive Pokemon card sold, and he bets it will keep climbing.[2]
In one analysis, a similar high-end card would need strong growth to match stock market returns like the S&P 500, but hitting Paul’s auction target could deliver eye-popping annualized returns around 14 percent or more over time, nearly double some alternatives.[3] Stick to proven winners like Charizard that collectors chase for decades, not quick flips. Paul even says collectibles have outperformed equities long-term, making them a smart play for patient holders.[1][2]
