How Pokémon Cards Became One of the Most Competitive Retail Hunts Again

Pokémon cards have become one of the most fiercely contested retail hunts in collectibles again—not because of artificial scarcity, but because demand has...
Recent expansions and newer Pokemon TCG releases

Pokémon cards have become one of the most fiercely contested retail hunts in collectibles again—not because of artificial scarcity, but because demand has...

Pokémon scalpers have fundamentally altered how parents approach buying cards for their children, pushing them away from casual retail purchases toward...

Pokémon Trading Card Game products are selling out faster than retailers can restock them, and when cards do appear on the secondary market, prices often...

Despite manufacturing 10 billion Pokémon cards in the 2025-2026 fiscal year alone—the highest production volume in company history—The Pokémon Company...

CGC 9 Base Set Pokémon cards have not beaten the broader market since 2025, despite CGC's rapid expansion in market share.

No, CGC 9 Base Set cards are no longer significantly undervalued compared to their 2021 pricing.

Since early 2025, buyers considering CGC 9 Base Set Pokémon cards have had to contend with significant shifts in both how CGC grades cards and how the...

Demand for PSA 9 Base Set holographic cards remains quite strong after the 25th anniversary, though it has shifted from the frenzied speculation of...

No. PSA 9 Base Set holo cards have not beaten the broader Pokémon market since 2022. While the overall Pokémon card market has grown 3,261% over the past...

The short answer is: some PSA 9 Base Set holo cards are still undervalued since 2018, but not all of them.