Logan Paul’s big move with his ultra-rare Pokemon card is shaking up the collecting world and could change how we all think about investing in these cards. Back in 2022, the YouTuber and WWE star dropped $5.3 million on a Pikachu Illustrator card, graded a perfect 10 by PSA, making it the only one like that out of just a few dozen in existence[1][2]. He even wore it around his neck during wrestling matches, calling it the Holy Grail of Pokemon cards[1].
Now, Paul is putting it up for auction at Goldin in early 2026, betting it will fetch between $7 million and $12 million[1][2]. That could mean a profit of $2 million to $7 million for him, and he says collectibles like this have beaten the stock market over the past 20 years[1]. The card last sold in 2021 for $5.275 million, which Guinness World Records named the most expensive Pokemon card sale ever[2].
This isn’t just about one flashy sale. Paul argues that if you are young and have cash to spare, jumping into fun investments like Pokemon cards beats playing it safe with stocks[1]. The hobby is booming thanks to tech, new sets, and nostalgia, with eBay seeing nearly 14,000 Pokemon searches per hour in 2024[1]. Even over the last year, trading cards are up 46 percent, topping Nvidia’s 35 percent and the S&P 500’s 17 percent gains[1].
For collectors chasing high-end prices on PokemonPricing.com, this auction sets a new benchmark. It is rare for cards this elite to hit public sales, so the final price will show real market value at the top[2]. Watch for it to draw big buyers and maybe push other trophy cards onto the market, proving Pokemon investing is for bold players who spot the next big flip.
