How Performance Art Turned a Pokémon Card Into a Marketing Asset

Logan Paul turned a Pokémon card into a marketing asset by treating it not as a collectible to be stored in a vault, but as a wearable prop in an ongoing...

Logan Paul turned a Pokémon card into a marketing asset by treating it not as a collectible to be stored in a vault, but as a wearable prop in an ongoing...

Gen Z is not waiting around for traditional wealth-building paths to work in their favor. With 54% of Gen Z survey respondents having started investing by...

Trading cards are crushing stocks right now, and it is not particularly close. Over the past 20 years, Pokémon cards have surged roughly 3,261%, compared...

The Pikachu Illustrator card commands prices north of $5 million because it sits at the intersection of extreme scarcity, historical significance, and...

Social media influencers are reshaping the collectible market in ways that would have seemed absurd a decade ago, turning trading cards and designer toys...

No, passion investing cannot fully replace a traditional 401(k) strategy, and anyone telling you otherwise is selling something.

Institutional investors are no longer ignoring trading card markets. Over the past few years, venture capital firms, dedicated investment funds, and even...

Pokémon cards have appreciated 3,261% over the past twenty years, according to Card Ladder data, dwarfing the S&P 500's 421% return over the same period.

Logan Paul has built an estimated net worth of around $150 million in liquid assets, with equity positions potentially worth several hundred million more,...

Yes, Pokémon cards have become a genuine status symbol for young investors, and the numbers back it up.