Logan Paul knows a thing or two about turning heads, and his love for Pokemon cards shows why rarity and a good story can drive prices sky high. He recently talked up his collection on Fox Business, highlighting a Pikachu Illustrator card he bought for 5.3 million dollars back in 2022. Paul calls it the rarest and most valuable Pokemon card out there, and he plans to auction it off soon.[2]
What makes cards like this explode in value? Paul points to storytelling and scarcity as the big drivers. Take his Pristine 1999 Base 1st Edition Charizard Holo, a gem in his stash. This card is not just any Charizard, it is from the very first print run in 1999, graded perfect by experts. Scarcity hits hard because only a handful exist in top shape, and the Charizard legend, with its fiery attacks and fan-favorite status, adds that storytelling magic. Fans grew up with Charizard as the ultimate powerhouse, battling in games and shows, which keeps the hype alive decades later.[2]
Paul is not alone in chasing these treasures. He even gave his daughter her first Pokemon card, a rare one from the Neo Revelation set worth about 9,000 dollars today. That move shows how personal stories boost demand, making collectors pay more for pieces with history or celeb ties.[3]
Prices reflect this mix. A top PSA 10 Charizard from that era can fetch close to 1,000 dollars or way more for pristine versions like Paul’s, while common pulls like an ungraded Umbreon EX hover around 1,000 dollars too. The Pokemon card market has crushed it with over 3,800 percent returns since 2004, beating the stock market’s 483 percent gain in the same stretch.[1][2]
Paul pushes young investors to take risks on alternatives like these cards over plain stocks. Experts agree scarcity helps them hold value long-term, but warn to keep them as a small portfolio slice since trends can flip fast.[2]
For collectors eyeing Charizard or similar chases, watch for first editions, high grades, and that unbeatable backstory, it is what Logan Paul bets on to keep values soaring.
