Logan Paul’s wild ride with his ultra-rare Pokemon cards shows why holding onto them for the long haul often pays off big time. Back in the day, he snagged a 1998 Japanese Pikachu Illustrator promo card after intense talks in Dubai. This PSA Gem Mint 10 beauty, the only one like it, got verified by Guinness World Records as the priciest Pokemon card ever sold privately.[1] Instead of flipping it quick, Paul turned it into a showstopper. He had it set into a diamond necklace and rocked it at WrestleMania 38 during his WWE debut, beating Rey and Dominik Mysterio with The Miz as his partner. He even grabbed his Guinness certificate right there backstage at AT&T Stadium.[1]
That move blasted the card’s fame sky-high, blending wrestling hype with Pokemon collecting. Fast forward, and it popped up again ringside at the Jake Paul vs. Anthony Joshua fight in Miami on December 19, 2025, worn by Ken Goldin next to a super-rare 1956 New York Yankees watch.[1] Fans got an inside look at its story in season three of King of Collectibles: The Goldin Touch, where Paul wears it during a box break hunt for a Stephen Curry rookie card. The show dives into the real deal-making behind million-dollar trades.[1]
Now, this same card owned by Logan Paul heads to Goldin Auctions, mixing elite Pokemon vibes with wrestling and pop culture star power.[1] His story screams patience. He did not cash out right away after buying it. By holding and showcasing it in huge moments, he built insane demand and buzz. That necklace stunt alone made it a crossover legend, likely boosting its value way beyond the original private sale price.
For Pokemon collectors chasing prices on sites like PokemonPricing.com, take notes. Rushing to sell hot cards can miss out on years of growth. Logan’s Pikachu Illustrator proves displaying and hyping your grail can turn good investments into record-breakers. Auctions like this one remind us the best plays come from smart, long-term holds that let rarity and stories do the heavy lifting. Keep an eye on Goldin’s Fall Pop Culture Elite Auction if you want to see where it lands next.[1]
