Logan Paul made waves in the Pokemon card world by dropping $5.3 million on a super rare Pikachu Illustrator card back in 2021. This PSA Grade 10 gem is the only one like it in existence, earning him a Guinness World Record for the priciest Pokemon card sale ever.[1][2]
Paul, the YouTube star turned wrestler and Prime drink co-founder, shared the story on a recent Fox Business show. He wore the card on a $75,000 chain around his neck and plans to auction it off through Goldin Auctions in early 2026. That move could set a new record and show just how hot the high-end Pokemon market stays.[1][2]
What stands out is Paul’s advice to young investors. He says skip the usual stock market or buying a house if it does not fit. Instead, look at collectibles like top Pokemon cards. These items get value from being super scarce, with just a tiny number made worldwide. Paul sticks to the absolute best ones, like this one-of-a-kind Pikachu, because they hold or grow in worth over time.[1]
His purchase highlights a big trend in Pokemon investing. Cards like the iconic Charizard first editions or this Pikachu prove that rarity drives prices sky high. The Pikachu last sold for $5.275 million, and experts watch if the 2026 auction tops that. It gives real market proof for ultra-rare cards that rarely hit public sales.[2]
For PokemonPricing.com fans tracking values, Paul’s story pushes portfolio diversification. Mix in proven collectibles alongside stocks or other assets. Not every card works, so Paul warns to pick only the elite with limited supply. His card, graded perfect by PSA, sits at the top, pulling eyes from big buyers and boosting the whole market.[1][2]
This auction could spark more high-end Pokemon cards to surface. It shows how stars like Paul turn passion into smart plays, inspiring collectors to build balanced collections beyond just chasing every shiny holographic. Keep an eye on Goldin for updates as February 2026 nears.
