Logan Paul’s love for rare Pokemon cards, especially Charizard, is turning heads in the collecting world and making Pokemon investing look like a smart move for everyday fans.[1]
Paul, the YouTube star turned WWE wrestler and Prime drink co-founder, has poured millions into top-tier cards. He dropped $5.3 million on a pristine Pikachu Illustrator card back in 2022, snagging a Guinness World Record as the most expensive Pokemon card ever sold.[1] That card, graded a perfect PSA 9, is the rarest of them all with just one in existence. He plans to auction it off in early 2026, betting its scarcity will drive the price even higher.[1]
His Charizard obsession stands out too. Paul rocked a $75,000 chain with a Charizard card around his neck after boxing Floyd Mayweather in 2021.[1] He even gifted his daughter her first Pokemon card, a Neo Revelation Charizard worth about $9,000 based on recent sales.[2] These aren’t cheap pulls; they’re iconic pieces from old sets that hold serious value.
What makes this exciting for Pokemon investors is Paul’s push to skip the stock market for collectibles.[1] He argues that ultra-rare items like his cards outperform stocks because of their limited supply. Think about it: only so many of these gems exist worldwide, creating built-in demand from collectors.[1] Paul stresses buying the absolute best, like PSA 10 graded Charizards or one-of-a-kind Illustrator cards, to ensure long-term gains.[1]
Prices back this up. A PSA 10 Charizard from certain sets hits around $1,000, while even ungraded rare EX cards like Umbreon top $1,000.[3] Packs from those early sets? They average way more now thanks to hype around stars like Paul.
His high-profile buys bring legitimacy to Pokemon cards as investments. When a celebrity like Paul treats them like luxury assets, it draws in new collectors and boosts market confidence. It shows these aren’t just kids’ toys; they’re assets that can appreciate if you hunt the right ones.[1][2][3]
