Logan Paul’s Charizard moment perfectly shows how big influencers can shake up the Pokemon card market and drive prices skyward. Back in 2022, the YouTuber and WWE star dropped over $5 million on a PSA 10 Pikachu Illustrator card, calling it the most expensive Pokemon card ever according to Guinness World Records.[2] He did not stop there. Paul turned heads by showing off rare Charizard cards too, like a pristine Tekno Topps version that hit $35,000 in an eBay sale in August 2023 after earning a perfect PSA 10 grade.[1]
This kind of splashy buying from a celebrity like Paul grabs attention fast. Fans and collectors watch every move, and suddenly everyone wants in on similar cards. Take Charizard, the fire-breathing icon that always commands top dollar. A First Edition Holo Crystal Charizard sold for $40,800 in October 2022 at Fanatics Collect, graded GEM MT 10 by PSA.[1] Just two years later, a Beta Presentation Charizard fetched $99,000 in September 2024 from the same auction house.[1] Prices like these do not happen by accident. When influencers hype up Charizard or flash their hauls on social media, demand spikes. People bid higher, thinking it is their chance to own a piece of the hype.
Paul knows this game well. He recently announced plans to auction that $5.3 million Pikachu Illustrator, carrying it in a $75,000 diamond-encrusted case to show its luxury status.[2] During a Fox Business interview, he bragged that Pokemon cards have beaten the stock market over the last 20 years, treating them like smart investments.[2] His words alone can move the market. Other Charizards prove the point. A Disco Holofoil test print from early English production sold for $113,880 in September 2023 at Goldin, graded NM/Mint 8 by CGC.[1] These experimental prints are super rare, but Paul-style buzz makes collectors pay premium.
For everyday buyers on sites like PokemonPricing.com, this means watching influencers closely. Stars like Paul create trends that lift entire categories. Charizard EX and Umbreon EX have seen huge jumps lately due to fresh demand.[2] Scarcity, perfect grades, and cultural hype decide value in this volatile world.[2] One viral post or auction tease, and prices climb. Paul’s plays remind us that the collector market thrives on excitement, turning nostalgia into real money for those who time it right.[1][2]
