Logan Paul, the famous WWE wrestler and YouTuber, recently shared his take on why Pokemon cards can be smart buys for collectors and investors. He says they reward people who really understand the market, not just those chasing quick wins.[1][2]
Back in 2021, Paul dropped nearly $5.3 million on a super rare Pikachu Illustrator card from Japan. This one got a perfect PSA grade of 10, making it the only flawless copy known to exist. It broke a Guinness World Record as the most expensive Pokemon card ever sold at the time.[1][2][3]
Now, Paul is putting that same card up for auction through Goldin Auctions. The sale kicks off January 12 on their site, with experts guessing it could fetch between $7 million and $12 million. He took a $2.5 million advance from auction boss Ken Goldin, who stars in the Netflix show King of Collectibles.[1]
Paul told Bloomberg TV the Pokemon market is hotter than ever. He sees cards as alternative investments that beat out stocks for young people. On Fox Business, he explained that scarcity drives the value. His Pikachu is one-of-a-kind, and only the best items with tiny supply hold up over time.[1][2]
He warns not every collectible works out, though. You need deep knowledge to pick winners, like focusing on top-graded rarities. Pokemon’s 30th anniversary in 2026 has adults who grew up with it spending big, unlike past generations chasing art or stocks.[1][4]
Paul turned down a $7.5 million buyout offer before, betting the auction will pay off more. Even lower-grade Pikachu Illustrators go for over $80,000, showing why real fans study grades, history, and demand on sites like PokemonPricing.com.[1][4]
This move highlights how top Pokemon cards act like assets. Paul wore his on a $75,000 chain to show it off, proving passion plus smarts can turn hobbies into real gains.[2]
