Logan Paul, the famous YouTuber, wrestler, and collector, recently shared his take on why Pokémon cards matter more than you might think. He says they reflect real culture, not just wild speculation like some people claim. Instead of pouring money into stocks, Paul pushes collectibles like these cards as smart picks for younger folks who connect with them personally.[1]
Paul owns one of the rarest Pokémon cards out there: a flawless PSA 10 graded Pikachu Illustrator from Japan in 1997, also called the 1998 P.M. version. He snapped it up in 2021 for almost $5.3 million, setting a Guinness World Record for the priciest Pokémon card sale at the time.[2][3] Now, he’s auctioning it off through Goldin Auctions, starting January 12. He took a $2.5 million advance from auction boss Ken Goldin, who thinks it could fetch $7 million to $12 million.[2]
Why sell now? Paul points to the booming Pokémon market, calling it hotter than ever. With Pokémon hitting its 30th anniversary in 2026, grown-up fans from the 90s are ready to buy big. Goldin notes these adults skip fancy art like their parents did and chase nostalgia instead, like cards featuring stars such as Michael Jordan or Kobe Bryant in sports collecting.[2] Paul turned down a $7.5 million buyout before, showing his confidence in the value.[2]
On Fox Business, Paul explained that if you are young, alternative investments like trading cards can mean more than boring stock market plays.[1] Imperfect versions of his Pikachu card still sell for over $80,000, proving the demand.[1] Millennials lead this trend, favoring fun assets over traditional ones.[1]
For collectors checking prices on PokemonPricing.com, this move highlights how culture drives values. Paul’s card stands as the only perfect one known, making it a trophy piece.[1][3] Watch the auction for real-time shifts in top-tier pricing.
