Logan Paul, the famous YouTuber and WWE star, recently shared why he thinks Pokémon cards make a smart choice for young collectors and investors. He points to the strong cultural trust behind Pokémon as a key reason these cards hold their value so well.[1]
Paul owns the rarest Pokémon card in the world: a PSA Grade 10 Pikachu Illustrator that he bought for $5.28 million back in 2022. This card even holds a Guinness World Record for the most expensive Pokémon card sold in a private deal.[1] He often wears it around his neck like a necklace to show it off. Now, he plans to auction it in early 2026, and experts at Goldin predict it could sell for $7 million to $12 million. They say the Pokémon market stays hot thanks to nostalgic adults who have money to spend on their childhood favorites.[1][4]
In a recent interview, Paul told young people to think about collectibles like Pokémon cards instead of just jumping into the stock market. He said, “I think if you have the money, don’t be afraid to take a risk, especially if you’re young.”[1] Paul believes Pokémon benefits from deep cultural trust. Fans have loved the franchise for decades, which keeps demand high and prices steady. Unlike stocks that can crash overnight, Pokémon cards draw on real nostalgia and a huge global fanbase that treats them like treasures.[1]
This trend fits what younger generations are doing with their money. A Goldman Sachs report from October 2025 shows millennials put about 20 percent of their portfolios into alternative investments like trading cards. That’s way more than baby boomers at 6 percent or Gen X at 11 percent.[1] Celebrities like Paul and DJ Steve Aoki have helped push Pokémon cards into the spotlight, making them one of the top collectibles today.[2]
Paul admits there are risks. He once lost $3.5 million on fake cards that turned out to be GI Joe instead of first-edition Pokémon, though he got his money back later.[1] He even says collectibles could be a fad and warns against buying at the peak like he sometimes does.[1] Still, for those tracking prices on sites like PokemonPricing.com, Paul’s take highlights why cultural icons like Pokémon keep card values climbing. Watch for that big auction in 2026 to see how high it goes.[1][4]
