Logan Paul Says Markets Follow Meaning: What It Means for Pokemon Card Prices
Logan Paul, the YouTuber and wrestler who jumped into the Pokemon card world with his massive Prime collection buy, recently dropped a simple idea: markets follow meaning. He means that prices do not just chase hype or supply. They stick to cards and items that have real story, rarity, or emotional pull for collectors. In the Pokemon TCG market right now, this idea fits perfect as we see prices drop on most modern cards but hold steady on the big ones.[3][4][6]
Take the current trends. Overall Pokemon card prices have softened a lot in late 2025. Videos from collectors point out that supply flooded the market after big set releases like Surging Sparks, Prismatic Evolutions, and Destined Rivals. New product hit shelves fast, even days after release, pushing single card prices down as demand gets met.[3][5] Modern sets from Temporal Forces to Journey Together show lots of cards trading lower than peaks earlier this year.[5] Google Trends data backs this with search interest cooling after a February high, though holiday demand spikes in November and December for gifts.[1][2]
But Logan Paul’s point shines on the top cards. While average stuff dips, the biggest names act different. Umbreon ex just climbed from $1,020 to $1,050 market price in one week, staying in the top 10 most expensive of 2025.[6] Other ultra-modern chase cards resist the drop too. Experts note these hold value because of special artwork, limited reprints like Eeveelutions, or promo history like Special Delivery versions.[1][3][4] Prismatic Evolutions Elite Trainer Boxes still sell over double MSRP due to shortages and collector buzz around Mayhem cards.[1]
This split shows meaning at work. Everyday packs and commons flood out because they lack that extra pull. Nostalgia, gameplay icons, or rare stories keep premium cards stable or rising. Holiday peaks help too, with December demand for $10 to $80 gifts driving bundles and sealed product.[2] Some collectors even buy dips now, betting on flips or personal collections before any rebound.[5]
Sellers on sites like PokemonPricing.com can use this. Stock high-meaning sets like Prismatic Evolutions or Destined Rivals. Watch for Q4 stockouts around Black Friday. Track those top movers that buck the downtrend, as they signal where real value lives.[1][2][6] Logan Paul’s view reminds us: chase the cards with heart, not just the flash.
