Logan Paul, the famous wrestler and influencer, recently shared why he thinks Pokemon cards make smart investments for young people. He bought the world’s most expensive Pokemon card, a perfect PSA Grade 10 Pikachu Illustrator, for $5.3 million back in 2022. That set a Guinness World Record for the highest private sale price ever for a Pokemon card.[1]
Paul wears the card around his neck like a necklace and calls it the rarest and most valuable in existence. He plans to auction it off in early 2026, and it could fetch even more.[1][2] In interviews, he tells young investors to skip the stock market and try collectibles like Pokemon cards instead. “If you have the money, don’t be afraid to take a risk, especially if you’re young,” he said.[1]
What makes Pokemon cards stand out? Paul points to the huge fandom that keeps demand strong over time. Fans love the nostalgia, scarcity, and collecting thrill, which drives prices up. Data backs this: Pokemon cards have returned about 3,821% cumulatively from 2004 to August 2025, way better than many stocks. One report even says they’ve outperformed the stock market by 3,000% in recent years.[1][2]
Younger folks like millennials and Gen Z agree. They put around 20% of their investment money into alternatives like trading cards, compared to just 6% for baby boomers.[1] Paul admits these assets can be risky and might fade, but he buys at the top anyway because he believes in the passion behind them.
Even ChatGPT has suggested Pokemon cards as a stock alternative, thanks to steady fan demand.[1] Paul lives this out by giving his daughter her first card, a rare one worth $9,000 from the Neo Revelation set.[3] For collectors watching prices on sites like ours, his moves show how fandom creates lasting value that beats traditional investments for the bold.
