Logan Paul on Why Culture Drives Pokemon Card Prices Before the Market Catches On
Logan Paul, the YouTuber and wrestler who’s deep into Pokemon cards, has a simple take on what makes them valuable. He says culture creates value long before markets notice it.[1] Think about it like this: fans start hyping a card online, sharing art or stories about it, and that buzz builds demand. Prices stay low at first, but once everyone wants in, they shoot up.
Take the Umbreon VMAX Alternate Art from Evolving Skies. Right now in December 2025, it sits at $2,063 after dropping $155 recently. That’s still huge, and it’s the top chase card in modern sets.[1] Culture kicked this off years ago with fans obsessing over its shiny black design and Eevee evo theme. Collectors posted fan art, memes, and unboxings everywhere. That energy made it iconic before prices hit thousands.
The same happens with Rayquaza VMAX Alternate Art at $701, up lately and maybe challenging Umbreon soon.[1] Dragon fans love its legendary status from games and anime. Videos and posts keep the hype alive, pulling in new buyers. Even as some prices dip overall, like Umbreon V Alternate Art down to $429, culture holds strong.[1][3]
Look at market trends. Videos show big cards like these flattening out after drops, not crashing.[3] One hit $1,350 low, then spiked to $2,400 on quick buys fueled by online chatter.[5] High-end sales rebalance too, with 2025 hammers lower than 2022 peaks, but culture picks winners.[6]
Modern sets like Evolving Skies lead because of this. Other top cards include Dragonite V Alternate Art at $406, Espeon V at $169, and Sylveon V at $155.[1] Fans drive it with nostalgia and community events. Sure, some modern packs flood stores and prices soften,[7] but hype around art rares keeps values firm.
Paul’s point fits Pokemon perfectly. Interest peaks in December with gifts and holidays.[4] Culture spots gems first, like those Eeveelution alts or Rayquaza rainbows at $72.[1] Markets follow the crowd.
Buyers watch forums and videos for signals. Cards with strong fan love, like these, bounce back faster.[2][3] Logan nails it: get in on the culture wave early.
