Logan Paul, the famous YouTuber, wrestler, and entrepreneur, recently shared a bold idea about turning your personal passions into real money through collectibles like Pokemon cards. He said collectibles can transform your identity—what you love and connect with—into actual value that beats traditional investments.[1][2][4]
Paul made headlines by dropping $5.3 million in 2022 on the rarest Pokemon card ever: a PSA Grade 10 Pikachu Illustrator from a 1997 Japanese promotion. This card is one of just a few in existence, and it’s the only one with a perfect PSA 10 grade, making it flawless in collectors’ eyes. He even set a Guinness World Record for the most expensive Pokemon card sold at the time.[1][3][4]
Wearing the card on a $75,000 diamond lanyard around his neck, Paul appeared on Fox Business’s The Big Money Show on December 23, 2025. He plans to auction it off in early 2026, betting its scarcity will drive the price even higher. “There’s only one of them,” he explained, calling it the best of the best in a world of limited supply items.[1][2]
Paul pushes young investors to skip the stock market and home buying if it does not excite them. He claims Pokemon cards as an asset class have outperformed stocks by over 3,000% in the last 20 years, thanks to the franchise’s huge popularity and high demand.[1][2][4] Growing up playing the Pokemon trading card game, Paul joked that getting “way too much money” as an adult let him pour his net worth into this passion.[2]
He warns not every collectible holds value forever. Smart buyers focus on top-tier items with extreme rarity, like this Pikachu card that even imperfect versions sell for over $80,000.[1][4] Paul sees this as a way for millennials and younger folks to invest in what means something personal to them, blending fun with potential profits.[4]
There is some buzz around his past move to fractionalize ownership of the card through his Liquid Marketplace, where users bought tokens for shares. Some holders claim they have not gotten reimbursements after Paul pulled it for auction, but Paul insists funds are safe.[3]
For Pokemon card fans eyeing prices, Paul’s story shows how identity ties into value. A card you grew up with can become a smart buy if it’s rare and graded high by PSA. Keep watching auctions for updates on this Pikachu—it could reset records again.[1][3]
