Logan Paul, the famous YouTuber, WWE wrestler, and big-time collector, has a bold take on investing. He says collectibles like rare Pokemon cards move faster and beat out slow institutions like the stock market.[2][4] For fans tracking prices on PokemonPricing.com, his story shows why these cards can skyrocket in value.
Back in 2021, Paul snapped up the world’s rarest Pokemon card, a Pikachu Illustrator from Japan. He paid nearly $5.3 million for this PSA Grade 9 gem, setting a Guinness World Record as the most expensive Pokemon card ever sold privately.[1][2] Only a handful of these promo cards exist, and his is one of the best graded ones. Lesser versions still fetch over $80,000 today.[4]
Paul calls it an alternative asset, something scarce that holds power because so few people can own it.[1][2] He wore it around his neck on a $75,000 chain to show it off. Now, he’s cashing in. He took a $2.5 million advance from auction boss Ken Goldin, star of the Netflix show King of Collectibles.[1] The card hits Goldin Auctions on January 12, with estimates between $7 million and $12 million.[1] Goldin even offered $7.5 million outright, but Paul said no, betting on even higher bids.[1]
Why the hype? Pokemon hits its 30th anniversary in 2026. Adults who grew up with Pikachu and friends now have cash to chase nostalgia, skipping old-school art for cards featuring stars like Michael Jordan or Kobe Bryant.[1] Paul told Fox Business young investors should ditch stocks for stuff like this that excites them more.[2][4] He warns to stick to the absolute best items with tiny supply, not every collectible.[2]
The Pokemon market is on fire, hotter than ever, Paul says.[1] With his card heading to auction soon, watch prices climb as bidders fight for a piece of history. Keep checking PokemonPricing.com for live updates on top cards like this one.
