Logan Paul has made waves in the Pokemon card world by spending millions on ultra-rare cards, and he argues that pop culture icons like Charizard show how culture can create real, lasting value in collecting.
Back in 2022, Paul dropped $5.3 million on a PSA Grade 9 Pikachu Illustrator card, which snagged him a Guinness World Record as the most expensive Pokemon card sold at the time[2]. He even wore it around his neck on a custom $75,000 chain, turning heads and sparking talks about alternative investments. Paul shared this on Fox Business, pushing young investors to look beyond stocks or houses and into scarce collectibles that hold power because of their cultural pull[2].
But Paul is not just about Pikachu. Charizard, the fiery dragon everyone loves, keeps proving his point on card prices. Take the First Edition Shining Charizard from the Neo Revelation set. A GEM MT 10 version sold for $15,000 at Goldin Auctions in October 2022[1]. Or the First Edition Holo Crystal Charizard, which hit $40,800 in an October 2022 Fanatics Collect auction, also PSA GEM MT 10[1]. These cards pack rarity with that Charizard hype, making them climb in value over time.
Even rarer finds back up Paul’s culture theory. An Ex Dragon Frontiers Holo Gold Star Charizard fetched $60,066 on eBay in October 2020, graded PSA GEM MT 10[1]. And a Japanese Beta Presentation Charizard went for $99,000 at Fanatics Collect in September 2024, with a CGC NM 8 grade[1]. Paul stresses buying the absolute best copies with tiny supply, like his Pikachu card, which he plans to auction in early 2026 betting on that scarcity to drive even higher prices[2].
Paul warns not every collectible wins long-term, but Charizard cards show how fan passion and limited prints build wealth. He sees Pokemon as a smart play for those ditching traditional markets, proving culture turns cardboard into cash.
