Logan Paul is changing how people see Pokemon card collecting. He calls it a smart way to protect and grow your money, better than just playing around with stocks.[1][3]
Paul bought the rarest Pokemon card ever, a PSA 10 Pikachu Illustrator, back in 2021 for $5.3 million. That set a Guinness World Record as the most expensive Pokemon card sold.[1][3] Now he plans to auction it off through Goldin Auctions starting January 12. Experts think it could sell for $7 million to $12 million because the market is hotter than ever.[3] He already got a $2.5 million advance, showing how serious buyers are lining up.[3]
What makes this card special? It is a 1997 promotional version from Japan with only a handful made. Just one has a perfect PSA 10 grade, meaning top condition with no flaws in print or edges.[1] Paul even keeps it in a $75,000 diamond-encrusted case to show it is a real luxury item.[1]
On Fox Business, Paul said Pokemon cards beat the stock market over the last 20 years. He sees collecting as a business, not just fun from childhood. With knowledge of scarcity, condition, and trends, it can make big profits.[1][3] The Pokemon world hits its 30th birthday in 2026, and grown-up fans with cash are driving prices up.[3]
Paul carries the card everywhere in its fancy case, treating it like a high-end investment.[1] Auction boss Ken Goldin calls these cards an alternative asset class, fueled by nostalgia and new collectors.[3] Cards like First Edition Charizard can jump from $12,000 in near-mint to $400,000 in PSA 10, all based on grade and demand.[2]
Paul admits the market can swing fast. Values depend on rarity, how well the card is kept, and what fans want right now.[1] Stars like him spotlight the hobby, pulling in new people who see Pokemon as a way to save value long-term.[2][5]
Examples show the potential. Umbreon EX and Charizard EX keep climbing because they mix rarity with fan love.[1] Paul urges young collectors not to fear risks in nontraditional assets like these.[4] For anyone tracking prices on PokemonPricing.com, his move proves holding top cards preserves wealth in a changing market.[3]
