Logan Paul Reframes Investing as Understanding People – A Lesson for Pokemon Card Collectors
Logan Paul, the YouTuber turned entrepreneur, has a fresh take on investing that flips the script. He says it’s not just about charts or numbers. It’s about getting people. Why do they buy? What makes them excited? In the wild world of Pokemon cards, this idea hits home hard.[1]
Think about the Evolving Skies set. It’s still the king for modern collectors. The Umbreon VMAX Alternate Art card just dropped over $155 in value, now sitting at $2,063 on TCGPlayer. It’s getting close to under $2,000 for the first time in ages.[1] That sounds bad, right? But Paul would tell you to look deeper. Prices dip when hype cools or supply floods in. People chase the thrill of rare pulls, like that shiny Umbreon, because it feels special. When everyone has one, the buzz fades.[3][5]
Rayquaza VMAX Alternate Art tells the other story. It’s surging to $701, maybe ready to challenge Umbreon’s top spot.[1] Why? Fans love its dragon power and that alternate art glow. Demand spikes when collectors see it as the next big thing. Paul nails it: understand the crowd’s passion, and you spot the winners.[2]
Other Evolving Skies stars show the same pattern. Umbreon V Alternate Art fell about $140 to $429.[1] Dragonite V Alternate Art holds at $406. Espeon V is $169, Sylveon V $155. These Eeveelution arts pull heartstrings because people grew up with them. Nostalgia drives buys, especially around holidays when gifting peaks.[4]
Paul’s point applies straight to Pokemon investing. Prices fell across big cards this year, but not all crash the same.[3][6] Misty’s Favor started 2025 at $200 and cooled off.[6] Some vintage-like hits dipped $30 to $40.[2] Yet sets like Evolving Skies stay hot overall. Buyer interest grows 126% in two years, fueled by collecting fun and community.[4]
To win at this, study the fans. What Pokemon pulls them in? Umbreon’s mystery or Rayquaza’s raw strength? Track sales spikes on sites like TCGPlayer. Notice when volumes jump at low points, like Umbreon hitting $1,350 and shooting to $2,400.[5] That’s people piling in.
Paul pushes understanding emotions over cold data. In Pokemon cards, it’s the same. Prices swing on what collectors feel. Watch the market, but really watch the people behind it. Cards like Noivern V at $63 or Umbreon VMAX Rainbow at $53 prove even mid-tier gems can rise if the crowd loves them.[1] Spot those vibes, and your collection grows smarter.
