Logan Paul has a fresh take on investing in Pokemon cards: its all about grasping nostalgia cycles. He sees these cards not just as collectibles, but as pieces of childhood memories that come back strong every few years. Think about it. Kids from the 90s chased Charizard. Now adults in their 30s are dropping big money on those same cards because the nostalgia hits hard. Paul points out that understanding when those waves of sentiment roll in can help you buy low and ride the upswing.[1][5]
Right now in December 2025, the Pokemon TCG market shows this cycle in action. Take the Evolving Skies set. Its still the king for modern collectors, even with some dips. The Umbreon VMAX Alternate Art card sits at $2,063.30 after dropping $155 recently, getting close to under $2,000 for the first time in ages. Yet Rayquaza VMAX Alternate Art jumped to $701.05 and keeps climbing, maybe challenging Umbreons top spot soon. Umbreon V Alternate Art holds at $429.10 despite a $140 slide last month. Dragonite V Alternate Art follows at $405.62. These Eeveelution and dragon cards prove nostalgia keeps demand alive, pulling prices back up after corrections.[1]
Paul would say this dip is your entry point. Videos tracking 2025 values show many big hitters like certain Victini cards falling $30 to $40, or others flattening around $45 to $50 after peaking higher. One card hit $100 then settled near $45 support levels from mid-2025. Booster boxes like Obsidian Flames rose 315% over two years to $330-$335, signaling sets with strong pull-ins hold value as nostalgia builds.[2][3][4]
High-end sales tell the same story. Vintage cards rebalanced lower in 2025 auctions, with one dropping 64% from 2022 peaks on lower grades. Modern cards dipped too, from Surging Sparks to Temporal Forces, as some collectors shift to other games like One Piece. But Pauls view flips that worry. Lower prices mean more access for nostalgia-driven buyers. Cards like Special Delivery Pikachu even bucked the trend and rose.[5][6][7]
Spotting these cycles means watching childhood generations hit their spending years. A 10-year-old today might fuel the next boom in 2035. For now, Evolving Skies cards like Espeon V Alternate Art at $169.15 or Sylveon at $154.69 stay solid. Leafeon V at $118.49 and Glaceon V at $98.77 round out strong Eevee options. Even rainbows like Rayquaza VMAX at $72.26 show the sets enduring appeal.[1]
Paul reframes it simply: nostalgia isnt random. It cycles predictably. Buy when markets cool, like this December 2025 moment with Umbreon nearing $2K and Rayquaza surging. Thats how you turn childhood fun into smart plays.[1][3]
