Logan Paul sees his rare Pikachu Illustrator Pokemon card as more than just a collectible—it’s a smart legacy asset that beats traditional investments like stocks.[1][2] Back in 2022, the YouTuber, wrestler, and entrepreneur dropped $5.3 million on this PSA Grade 10 gem, calling it the rarest card in the world and the Holy Grail of Pokemon collecting.[1] Only a handful of these Pikachu Illustrator cards exist globally, and his is the only one with a perfect 10/10 grade from PSA, making it one-of-a-kind.[1][2]
Paul didn’t just stash it away. He wore it around his neck on a $75,000 chain during WWE matches, turning heads and proving its status symbol power.[1][2] Now, he’s auctioning it off in early 2026, predicting a sale between $7 million and $12 million. That could net him $2 million to $7 million in profit after his initial buy.[1] He argues Pokemon cards like this have crushed the stock market over the past 20 years, with values up 3,261%—the top performer among all trading card types.[1]
For young investors, Paul has a clear message: Skip the safe bets on stocks or houses if you can swing it. Go for high-risk, high-reward items driven by scarcity, but only the absolute best ones with tiny supply.[1][2] He warns not every collectible holds value long-term—focus on icons like this Pikachu to build real wealth. Gen Z guys are already hooked, searching “Pokemon” nearly 14,000 times per hour on eBay in 2024 alone.[1]
On PokemonPricing.com, we track these trends daily. Cards with celebrity backing and perfect grades like Paul’s often spike in demand, pushing prices higher for similar rarities in the market. If you’re eyeing Pokemon as a legacy play, watch auctions like this one—they set the bar for what’s next.
