Logan Paul explains why passion scales better than products
Hey Pokemon card collectors, if you’ve been chasing those shiny Alternate Arts from Evolving Skies or watching prices dip on your favorite modern chase cards, you might wonder how to turn your hobby into something bigger. Logan Paul, the YouTuber and entrepreneur who’s no stranger to hype, recently broke it down: passion scales better than products. He means your deep love for something like Pokemon TCG can grow a massive audience and business way faster than just selling stuff.[1][2]
Think about it in Pokemon terms. Products are like individual cards. That Umbreon VMAX Alternate Art just dropped over $155 to around $2,063 on TCGPlayer, nearing sub-$2,000 for the first time in ages. It’s a hot item, but its value swings with market trends, like Rayquaza VMAX Alternate Art surging to $701 while others like Umbreon V Alternate Art fell $140.[1] Selling cards or packs is great, but prices fluctuate. Umbreon hit $2,400 after a buying frenzy at $1,350, then corrected hard.[5] Passion? That’s the Rayquaza of scaling: it keeps climbing because people connect to your energy.
Paul says passion draws fans who stick around. In the Pokemon world, collectors aren’t just buying a $429 Dragonite V Alternate Art or $169 Espeon V Alternate Art for the card. They follow creators who live and breathe the hunt, the pulls, the stories behind sets like Evolving Skies, still the top modern set despite dips.[1] Videos breaking down why prices are falling but big cards like these hold support lines around $1,000 or $320 keep viewers hooked.[3] Your excitement over a Noivern V Alternate Art at $63 or even Rainbow Rares under $75 builds a community that scales.[1]
Look at the market right now. Modern cards across sets like Surging Sparks and Temporal Forces are lower, packs sitting on shelves, some folks shifting to other games.[6] Average Pokemon cards sell in the $10 to $80 range with strong interest from nostalgia and new players.[4] But creators who share their passion, not just flips, turn that into channels with thousands of views on 2025’s most valuable cards.[2] Paul built his empire on wrestling hype and prime energy drinks because fans felt his fire first. Apply it here: post your collection tours, price predictions, or why Evolving Skies endures even as Misty’s Favor cools from $200 highs.[7]
Passion scales because it creates repeat engagement. One video on Umbreon dipping or Rayquaza rising pulls in collectors checking TCGPlayer daily.[1] They subscribe, comment, buy your merch or sealed product bundles. Products alone? They sit if trends shift, like storage for cards seeing demand drops.[4] But your genuine thrill over a Glaceon V Alternate Art at $98 turns casual browsers into loyal fans who scale your reach organically.
Paul nails it for Pokemon hustlers. Dive into what fires you up, whether it’s tracking Leafeon V at $118 or spotting spikes in Rainbow Rares.[1] Share that raw energy, and watch your audience grow bigger than any single card’s price tag.
