Logan Paul Sees Pokemon Cards as a Sure Thing for Investors
Logan Paul, the YouTube star turned wrestler and entrepreneur, recently explained why he views Pokemon cards as an unstoppable force in the collecting world. In fresh interviews, he called them a smart bet that beats out traditional stocks for young people looking to grow their money.[2][3][4]
Paul put his money where his mouth is back in 2022. He dropped $5.3 million on a super rare Pikachu Illustrator card, graded a perfect 10 by PSA, the top grading service for cards. This made it the most expensive Pokemon card ever sold at the time and earned him a Guinness World Record.[1][2][3][4] He even wore it around his neck on a $75,000 chain during WWE matches, calling it the holy grail of trading cards because only a handful exist worldwide, and his is the only flawless one.[3][4]
Now, Paul is teaming up with collectibles expert Ken Goldin to auction it off in early 2026. He expects it to fetch between $7 million and $12 million, turning a nice profit.[1][2][3] This card is featured in season 3 of Goldin’s Netflix show, King of Collectibles: The Goldin Touch, where Paul shows it off as the most coveted trading card on the planet.[1]
What makes Paul so bullish on Pokemon? He points to hard numbers. Over the last 20 years, Pokemon cards have skyrocketed in value by more than 3,000 percent, outpacing the stock market.[2][3][4] One index even shows a 3,821 percent return from 2004 to mid-2025.[4] Paul tells young investors to skip the usual paths like stocks or houses if they feel priced out. Instead, dive into collectibles like cards, sports memorabilia, or art, but stick to the absolute best pieces with tiny supply.[2][3][4]
He admits not every collectible lasts forever and warns against fads. Paul sticks to the top of each category to play it safe. He learned that lesson the hard way in 2022 when he got burned on $3.5 million in fake first-edition Pokemon cards that turned out to be GI Joe fakes, though he got his money back later.[4]
Paul’s pitch hits home for Gen Z and millennials hooked on nostalgia. eBay sees nearly 14,000 Pokemon searches every hour.[3] With his huge following from YouTube, Prime energy drinks, and wrestling, Paul’s moves spotlight how Pokemon prices keep climbing, drawing in new collectors chasing those big returns.[1][2][3][4]
