Logan Paul has long championed collectibles like Pokemon cards as smart investments, especially when stock markets tumble and uncertainty hits. He points out that while traditional investments crash during tough times, rare items hold steady or even climb because passionate collectors keep buying no matter what.[1][2]
Paul’s take makes sense in the Pokemon world right now. As of late 2025, the overall card market has cooled off. Many modern cards from sets like Temporal Forces have dipped, with chase cards like Gastly Illustration Rare dropping over $30 in a month to around $54, and others like Raging Bolt ex sitting at $61.[4] Booster boxes and singles from Sword & Shield era sets have flattened out after peaks, trading in the $45 to $50 range for some key cards, down from $100 highs earlier this year.[1] High-end vintage sales have rebalanced too, with some pieces fetching 64% less than 2022 peaks despite better grades.[6]
But Paul highlights why this dip is a buy signal for collectors. Uncertainty pushes people toward tangible assets driven by nostalgia and fun, not Wall Street swings. Pokemon cards fit perfectly, with strong demand in the $10 to $80 range that appeals to kids, adults, and gift buyers year-round, peaking in December.[2] Look at Obsidian Flames booster boxes, up 315% over two years to $330-$335, showing real set value even amid broader softness.[1] Big cards like Special Delivery Pikachu or Surging Sparks Pikachu at $300 prove demand holds for icons.[1][5]
Paul argues collectibles outperform because supply eventually tightens while fan interest never fades. Recent charts show prices stabilizing at new support levels, like $1,000 floors for top moderns or $320 props for others, hinting at bounces ahead.[3] Community chatter agrees: with packs lingering on shelves and prices lower across sets like Surging Sparks to Temporal Forces, now feels prime for building collections before the next upswing.[7]
Investors following Paul’s lead watch sales volume spikes at key price points, like when TCGPlayer buys surged to push cards from $1,350 to $2,400 temporarily.[5] Gold Hyper Rares and Special Illustration Rares still dominate wants lists, shaping the secondary market through collector passion.[4] In shaky times, Pokemon cards shine as a hedge that doubles as a hobby.
