Logan Paul knows a thing or two about big risks in the Pokemon card world. The YouTuber and wrestler just dropped $5.3 million on the rarest card out there, a top-graded Pikachu Illustrator, and he is not shy about why cards like his Pristine 1999 Base 1st Edition Charizard Holo keep pulling in huge prices.[1]
Paul explained it best on Fox Business’s “The Big Money Show.” He said Charizard hits different for people because it taps into generational memory. Think about it. If you grew up in the 90s or early 2000s, Charizard was the king of your binder. It was the card everyone chased, traded, or dreamed about pulling from a booster pack. That nostalgia sticks with you as an adult, making you willing to pay top dollar to own a piece of your childhood.[1]
Paul owns that perfect-condition Charizard himself. He sees it as more than just cardboard. It is a link to memories of backyard battles, late-night swaps with friends, and the thrill of the Pokemon boom. For millennials and Gen Z collectors, Charizard demand stays sky-high because it feels personal. It is not some random investment. It is your past staring back at you in holographic glory.[1]
This explains why Pokemon cards have crushed it as an investment. One index shows over 3,800 percent returns since 2004, blowing past the stock market’s 483 percent gain in the same time.[1] Paul pushes young buyers to jump in if they can afford it. He calls it a smart risk over boring stocks and bonds, especially if it sparks joy like his rare finds do.
Even as Paul plans to auction his Pikachu card, his point on Charizard rings true. Demand surges from that shared history. Collectors bid big not just for rarity, but because it brings back the kid who collected under the covers with a flashlight. Paul gets it. That emotional pull keeps prices climbing for icons like Charizard.
