Logan Paul, the WWE star and YouTube sensation, just made waves in the Pokemon card world by agreeing to sell his ultra-rare Pikachu Illustrator card. He bought it back in 2021 for almost 5.3 million dollars, which snagged a Guinness World Record for the priciest Pokemon card in a private sale.[1] Now, with interest in collectibles heating up, Paul says the timing feels perfect to let it go.[1]
This card is no ordinary piece of cardboard. Only a handful of Pikachu Illustrators exist, making it one of the holy grails for collectors. Paul struck a deal with Ken Goldin, the big name behind Goldin Auctions, and even got a 2.5 million dollar advance to kick things off.[1] The whole story plays out in the latest season of Netflix’s King of Collectibles: The Goldin Touch, which just dropped this week.[1]
Paul sees Pokemon cards as more than just fun pulls from packs. He calls Pokemon the strongest nostalgia asset of the digital era, tapping into childhood memories that keep values climbing.[1][3] Think about it: cards like his Pikachu or even his famous Charizard pull people back to their kid days, driving demand sky-high.[2] He is pushing young investors to dive into these nontraditional assets and not shy away from risks.[3]
For folks chasing Pokemon card prices on sites like PokemonPricing.com, this sale could shake things up. High-profile moves like Paul’s spotlight rare cards, often boosting the market for similar ones. Keep an eye on auctions, as hype from stars like him tends to lift prices across the board. If you have a vintage Illustrator or Base Set gem tucked away, now might be the time to check its going rate.
