Logan Paul argues institutions underestimate emotional assets

Logan Paul Says Institutions Miss the Point on Emotional Assets Like Pokemon Cards

Hey Pokemon card collectors, you know that rush you get holding a shiny Umbreon VMAX Alternate Art? That feeling is real, and Logan Paul just called it out big time. He argues that big banks and investors totally underestimate assets driven by emotion, like our favorite trading cards. While Wall Street chases stocks and crypto, Paul sees Pokemon cards as gold because people buy them for love, nostalgia, and hype, not just cold numbers.[1]

Think about Evolving Skies, still the king of modern sets. Its top card, Umbreon VMAX Alternate Art from 215/203, just dropped over $155 to sit at $2,063 on TCGPlayer. That puts it close to breaking $2,000 for the first time in ages. Umbreon V Alternate Art 189/203 fell about $140 too, now at $429. But hold up, Rayquaza VMAX Alternate Art 218/203 is climbing fast to $701, maybe ready to challenge Umbreon’s spot.[1]

Paul’s point hits home here. Prices are dipping across modern cards, with YouTube trackers noting Umbreon hit lows around $1,350 before bouncing back on quick buys.[5] Other big hitters like red Victini monochrome eased $30 to $40, matching a broader slide.[2] Videos show cards steadying at new floors, like $1,000 support or $275 middles, refusing to crash fully.[3] Why? Emotional pull. Fans grab them at dips because that Dragonite V Alternate Art at $405 or Espeon V at $169 sparks joy, not just profit dreams.[1]

Market data backs the passion play. Pokemon cards show 126 percent growth over two years, with hot sales in December from nostalgia and gifts. Prices range $10 to $80 for most, easy for newbies to jump in.[4] Even as some modern sets like Surging Sparks dip, collectors see buy chances, not bailouts.[6] Paul says institutions ignore this heart factor, treating cards like junk while real demand from us keeps values afloat.[1][3][5]

Lower prices mean entry points for gems like Glaceon V Alternate Art at $98 or Rayquaza VMAX Rainbow Rare at $72.[1] Paul bets on emotion winning long-term, and with sets like Evolving Skies holding strong, he’s onto something for us card hunters.