Logan Paul recently made waves by arguing that cultural assets like rare collectibles hold their value better over time than traditional financial products such as stocks or bonds. He points out how items tied to pop culture and nostalgia often appreciate as fans grow older and wealthier, creating steady demand that beats market volatility.[1][2]
Pokemon cards fit this idea perfectly. Take the Evolving Skies set, still the king of modern Pokemon TCG collecting in December 2025. Its top card, Umbreon VMAX Alternate Art, sits at $2,063 after dropping $155 in the last month, getting close to under $2,000 for the first time in years. Even with that dip, it shows strength, holding above $2K while other cards in the set climb. Rayquaza VMAX Alternate Art jumped to $701, up nicely and challenging Umbreon for the top spot. Umbreon V Alternate Art holds at $429 despite a $140 slide, and Dragonite V Alternate Art stays solid at $406.[1]
Paul’s point shines through here. These cards dropped from peaks like $2,400 for Umbreon but quickly found buyers at $1,350, pushing prices back up as collectors see the long-term appeal.[5] Videos tracking 2025 values note similar patterns: big hitters like certain Victini cards ease off highs by $30 to $40 but stabilize around key support levels, refusing to crash further.[2][3]
Market trends back this up too. Pokemon cards show 126% growth in interest over 24 months, with prices from $10 to $80 drawing everyone from kids to adults chasing nostalgia or gameplay fun. Demand peaks in December, right now, proving cultural hype drives reliable gains.[4]
Other stars like Espeon V Alternate Art at $169, Sylveon V at $155, and Rayquaza VMAX Rainbow Rare at $72 keep the set hot. Even as some modern cards flatten or dip slightly, like those hovering at $250 to $320, the biggest ones feel different, building floors well above old lows.[1][3][6]
Paul argues these assets age like fine wine because they mix emotion with scarcity. Pokemon collectors know this: a card’s artwork, rarity, and fan love create value that financial products rarely match, especially in shaky markets. Dips happen, but the rebound keeps coming as the hobby grows.[1][5]
