Pokémon is often called the most valuable intellectual property (IP) in the world, but what does that really mean, and is it actually true? To answer this, we need to look at what makes an IP valuable, how Pokémon stacks up against other giants, and whether its success is just a passing trend or something built to last.
First, let’s define what we mean by “valuable IP.” An intellectual property is something created by the mind—like a character, story, or game—that can be owned and make money. The value comes from how much money it brings in through things like games, cards, movies, toys, and clothes. The more ways an IP can make money, and the longer it keeps making money, the more valuable it is.
Pokémon started in 1996 as a pair of video games for the Nintendo Game Boy. Since then, it has grown into a massive franchise with games, trading cards, a long-running TV show, movies, toys, clothes, and even theme park attractions. According to recent estimates, Pokémon has made over $150 billion in total revenue since it began, with about $26 billion of that coming just from trading cards[2]. In 2024 alone, nearly 12 billion Pokémon cards were distributed worldwide, and licensed merchandise sales hit $10.8 billion[2]. The franchise brings in over $12 billion every year, mostly from merchandise[2]. These numbers are hard to beat.
But how does Pokémon compare to other big franchises? The next closest is Hello Kitty, with about $89 billion in total revenue, mostly from merchandise[2]. Winnie the Pooh is third, with $76 billion, also from merchandise[2]. Other famous franchises like Star Wars, Marvel, and Mickey Mouse are huge, but none come close to Pokémon’s total earnings. Even within the world of anime and gaming, Pokémon is in a league of its own. For example, the Digimon franchise, which is often compared to Pokémon, has made about $6.3 billion total—nowhere near Pokémon’s numbers[6].
What makes Pokémon so valuable? One big reason is its ability to make money in many different ways. Most franchises rely on one or two things—like movies or toys—but Pokémon does it all. The video games are still popular, with new titles released regularly. The trading card game is booming, with prices for rare cards and sealed products skyrocketing in recent years[1]. The TV show has been running for over 25 years, and new movies come out regularly. There are Pokémon toys, clothes, snacks, and even collaborations with luxury brands. This cross-platform presence means Pokémon is always finding new ways to reach fans and make money[2].
Another reason for Pokémon’s success is its appeal to multiple generations. Kids today still love Pokémon, just like their parents did in the 1990s. The franchise keeps things fresh by introducing new Pokémon, regions, and games, but it also taps into nostalgia by bringing back old favorites. This mix of new and old keeps both longtime fans and new fans interested[1][3].
The trading card market is a good example of how strong the Pokémon brand is. In 2025, the market for Pokémon cards is in a “bull run,” meaning prices are going up fast[1]. Rare cards can sell for hundreds or even thousands of dollars, and sealed boxes of older sets have seen gains of over 1,900% since they were first released[1]. Even though some experts think the market might cool off soon, with a possible 20-30% drop in prices for modern products by the end of 2025, most agree that a total collapse is unlikely[3]. Vintage cards, especially those from before 2003, have held their value well, with some sets going up about 20% each year[3]. The community around Pokémon cards is strong, and even if prices drop, the hobby is likely to bounce back, as it has in the past[3].
But is Pokémon really the most valuable IP in the world? By the numbers, yes—it has made more money than any other media franchise[2]. But value isn’t just about money. It’s also about cultural impact, staying power, and the ability to adapt. Pokémon has been around for nearly 30 years and shows no signs of slowing down. It has survived changes in technology, shifts in pop culture, and even a global pandemic. The franchise is always finding new ways to stay relevant, whether through new games, events, or partnerships.
Some people might argue that other franchises have more cultural influence. For example, Star Wars and Marvel have huge fan bases and make billions from movies and merchandise. But when you add up all the money from games, cards, TV, movies, and merchandise, Pokémon is still on top[2]. It’s also worth noting that Pokémon’s success isn’t just in one country—it’s a global phenomenon, popular in Japan, the United States, Europe, and beyond.
There are risks, of course. The trading card market could see a correction, and if prices drop too much, it might scare off some investors[3]. If the franchise stops innovating, it could lose its appeal. But so far, Pokémon has shown it can adapt and grow. New games like Pokémon Legends: Z-A keep the brand fresh, and events like the Pokémon World Championships bring fans together[1][3].
In terms of health and well-being, there’s no evidence that Pokémon cards or games are harmful. In fact, collecting and playing can encourage social interaction, strategic thinking, and even physical activity through games like Pokémon GO. However, it’s always important to balance screen time with other activities, especially for children. If you have concerns about gaming or collecting habits, it’s best to talk to a healthcare professional or consult guidelines from organizations like the American Academy of Pediatrics, which provides advice on healthy media use for children.
So, is Pokémon really the most valuable IP in the world? By every measure—total revenue, yearly earnings, diversity of products, and global reach—the answer is yes[2]. No other franchise comes close to its numbers. Its ability to make money in so many ways, appeal to so many people, and stay relevant for decades is unmatched. While no one can predict the future, Pokémon’s track record suggests it will remain a powerhouse for years to come.
