Logan Paul’s wild ride with rare Pokemon cards is changing how everyday collectors see these shiny treasures. Once dismissed as kids’ stuff, cards like his are now million-dollar investments that beat the stock market, pulling in new fans who chase big wins.
It started back in 2022 when Logan Paul snagged a Pikachu Illustrator card for 5.3 million dollars in a private deal in Dubai. This 1998 Japanese promo is graded a perfect PSA 10, the only one like it out of just a few dozen ever made. Guinness World Records called it the priciest Pokemon card sale ever at the time. Paul turned heads by wearing it in a diamond necklace during his WWE debut at WrestleMania 38, beating Rey and Dominik Mysterio. The card popped up again ringside at a Jake Paul fight in Miami on December 19, 2025, and starred in season three of King of Collectibles, showing off the high-stakes talks behind these deals.[3][4]
Now, Paul is auctioning that same Pikachu through Goldin Auctions in early 2026. He predicts it could fetch 7 to 12 million dollars, netting him 2 to 7 million in profit. On Fox Business, he pushed young investors to skip boring stocks and bet on fun assets like cards, saying they’ve crushed market returns over 20 years. Card Ladder data backs him up: even a one-year hold beat Nvidia’s 35 percent gain and the S&P 500’s 17 percent rise.[4]
Paul’s stories spotlight other Charizard heat too. He pulled a first edition Charizard in 2021, watching its value nearly double as the last one sold for 550,000 dollars. That’s the 1999 English Base Set holo PSA 10, often called the Mickey Mantle of Pokemon for its icon status. A 2000 Italian version hit 449,377 dollars in 2025, rarer due to low popularity in Europe. Even a 1996 Japanese Basic Charizard PSA 10 topped 641,721 dollars, leading the year’s big sales.[1][2]
These moments flip the script on collectibles. Paul’s flashy wins prove cards aren’t just nostalgia—they’re smart plays with real growth. A PSA 10 Pikachu Illustrator could smash records, while Charizards keep climbing as the ultimate grails. For collectors eyeing prices on PokemonPricing.com, this hype means watching auctions close, as celebrity buzz drives values sky-high.[2][3][4]
