Logan Paul is shaking up how we think about Pokemon card values by turning his ultra-rare Pikachu Illustrator into a multimillion-dollar bet against everyday investments like stocks.[1][2] He bought the card back in 2022 for $5.3 million, calling it the rarest in the world and the only one with a perfect PSA grade of 10 out of 10.[1] Only a handful of these cards exist anywhere, making his version one-of-a-kind.[1][2]
Paul did not stop at just owning it. He wore the card around his neck on a $75,000 chain during WWE matches, showing off its status as his personal Holy Grail.[1] Now, he plans to auction it off in early 2026, predicting it could fetch between $7 million and $12 million.[1] That would mean a profit of $2 million to $7 million for him, proving his point that top Pokemon cards can deliver big returns.[1]
What makes this challenge to old-school valuation models so bold? Paul argues that collectibles like this Pikachu have crushed the stock market over the last 20 years.[1] Data shows Pokemon cards up 3,261 percent in value during that time, the top performer among all trading card types.[1] He tells young investors to skip the safe path of stocks or buying a house and take risks on scarce items instead.[1][2] Paul stresses picking only the absolute best, like his card, because not every collectible holds up long-term.[2]
His move highlights why Gen Z guys are hooked on Pokemon cards as investments. Searches for Pokemon hit nearly 14,000 per hour on eBay in 2024 alone.[1] Scarcity drives the prices sky-high, just like luxury goods with global limits on supply.[2] While some experts note stock market returns might still edge out collectibles for steady gains, Paul sees huge upside for the bold.[1]
For PokemonPricing.com readers tracking card values, Paul’s story spotlights how fame, rarity, and perfect grading can redefine what a card is worth. His auction in February 2026 could set a new record and push prices across high-end Pokemon cards even higher.[1][2]
