Logan Paul knows a thing or two about big risks in the Pokemon card world. He just dropped $5.3 million on the rarest Pikachu Illustrator card back in 2022, and he still holds a pristine 1999 Base 1st Edition Charizard Holo in his collection.[1] On Fox Business’s “The Big Money Show,” Paul explained why cards like Charizard don’t always follow price charts. They react more to culture and hype than cold numbers.
Paul pointed out that younger collectors connect with Pokemon cards in a way stocks and bonds never will. Traditional investing feels stiff and conservative to them. Cards, on the other hand, ride waves of excitement from social media buzz, celebrity buys, and pop culture moments. Think about it: a viral video or a big auction can send Charizard prices soaring overnight, even if market charts show a dip.[1]
Experts like Thomas Van Spankeren from Rise Investments agree there’s fun in owning rare items. He collects coins himself. But he warns that trendy cards can crash just as fast as they spike. Charizard stays hot because it’s an icon, tied to nostalgia and endless fan love, not just supply and demand graphs.[1]
Look at the numbers. A Card Ladder index shows Pokemon cards up over 3,800% since 2004, crushing the S&P 500’s 483% gain in the same stretch.[1] Paul even gave his daughter her first card, a Neo Revelation rare worth about $9,000 today. It’s not just money; it’s passing down that cultural spark.[2]
Paul’s advice? If you’re young with cash to spare, take the leap on something rare. Charizard proves culture drives the real value, keeping prices alive beyond any chart.
