Logan Paul recently opened up about why the Charizard Pokemon card stands out more than almost any other in the collecting world. He owns a pristine 1999 Base 1st Edition Charizard Holo, one of the most sought-after cards around, and says it carries huge cultural weight that drives its value sky-high.[1]
Paul is no stranger to big Pokemon investments. He dropped $5.3 million on a Pikachu Illustrator card back in 2022, calling it the rarest and most valuable Pokemon card on the planet. That one is a promotional edition from Japan in 1997, with only a handful of copies and just one in perfect PSA 10 condition.[1][2] He even keeps it in a diamond-encrusted case worth $75,000, turning it into a real luxury flex.[2]
But Paul keeps coming back to Charizard when talking culture. This fiery dragon Pokemon from the original Base Set has become a symbol for collectors everywhere. Its bold artwork, rarity in high grades, and spot in Pokemon history make it more than just cardboard, it is an icon that sparks passion and big money.[1][4] Experts point out that card values hinge on scarcity, condition, and that special cultural pull, and Charizard nails all three.[2]
Paul is a lifelong fan, with Pokemon tattoos to prove it, and he shares wild stories like the King Kabuto collector who hoarded thousands of one card to pump its price.[2] Celebs like him and Steve Aoki showing off their hauls have sent demand through the roof, especially for gems like a PSA 10 First Edition Charizard.[4]
He pushes young folks to think beyond stocks and bonds, saying alternative investments like Pokemon cards can pay off big if you have the cash to risk. The Pokemon market has crushed it with over 3,800 percent returns since 2004, way ahead of the S&P 500s 483 percent in that time.[1] Cards like Umbreon EX and Charizard EX keep proving the market is hot and unpredictable.[2]
Paul plans to auction his Pikachu Illustrator soon, and everyone is watching to see if it smashes records. His love for the hobby mixed with smart plays shows why Charizard and cards like it rule the scene.


