Logan Paul is turning heads by treating his ultra-rare Pokemon cards like smart investments, not just fun collectibles. He calls them a form of symbolic capital, something that shows off status while building real wealth, especially for younger folks diving into non-traditional assets.[1]
Paul bought a Pikachu Illustrator card back in 2022 for 5.3 million dollars. This PSA-graded 10 version is the only perfect one in the world, with just a few dozen copies existing total. He even wore it around his neck during WWE matches, dubbing it the Holy Grail of cards and the rarest anywhere.[1]
Now, he plans to auction it off in early 2026. Paul expects it to fetch between 7 million and 12 million dollars, netting him 2 million to 7 million in profit. That kind of flip shows why he’s pushing Pokemon cards as a high-reward play.[1]
He argues these cards have beaten the stock market over the last 20 years. Data shows Pokemon cards up 3,261 percent in value, the top performer among all trading card types. For comparison, eBay saw Pokemon searches nearly 14,000 times per hour in 2024 alone.[1]
Paul’s advice is straightforward for young investors with cash to spare: do not fear the risk. Gen Z guys especially are hooked on collectibles like this, betting they can outpace big stocks like Nvidia or the S&P 500. While some experts note stock returns might be steadier long-term, Paul sees the upside in items that mix rarity, hype, and history.[1]
On PokemonPricing.com, we track these trends daily. Cards like the Pikachu Illustrator prove top-tier rarities can skyrocket, but always check current market values and PSA grades before jumping in. Paul’s move spotlights how Pokemon collecting has evolved into a wealth-building game for the bold.
