Logan Paul is turning heads by calling Pokémon card collecting a smart macro culture investment, even better than the stock market in some ways. He bought the rarest Pikachu Illustrator card for $5.3 million back in 2022, and now he’s putting it up for auction[1][2][3].
This card is a PSA 10 gem from 1997 Japan, the only perfect one in existence according to Guinness World Records[2]. Logan carries it in a $75,000 diamond-encrusted case, treating it like high-end luxury[2]. On Fox Business’s The Big Money Show, he explained why he sees Pokémon cards as a top investment. Over the past 20 years, he says Pokémon as an asset has beaten the stock market by more than 3,000 percent[2][3]. It’s not just fun nostalgia for him; it’s a business with real profits if you know what you’re doing[2].
Logan grew up loving Pokémon, with tattoos to prove it, and he shared stories of wild collectors like the “King Kabuto” who buy thousands of the same card to drive up prices[2]. He admits the market can swing, so he’s not sure what his card will fetch at auction, but he’s betting big on collectibles over traditional stocks[1][3]. For fans tracking prices on sites like PokemonPricing.com, this spotlight could shake things up, drawing more eyes to rare cards’ value.
His move has viewers split, with some calling it a dumb risk and others seeing the appeal in pop culture assets[3]. Logan joked that getting too much money as an adult let him dive back into his childhood game as a trading card powerhouse[3]. Whether it breaks records or not, he’s pushing collectors to think of Pokémon as serious investing.
