Logan Paul recently shared his take on alternative assets, saying they reward originality above all else. For Pokemon card collectors, this hits home in a big way. Unique cards, especially those alternate arts and rare prints that stand out from the pack, hold their value best even when the market dips. Think about it: in a sea of common cards, the ones with that special flair draw buyers who want something truly one-of-a-kind.[1]
Right now, as we close out 2025, the Pokemon TCG market shows this perfectly. Prices for many top cards have softened, creating smart buying chances. Take the Evolving Skies set, still the king for modern collectors. Its Umbreon VMAX Alternate Art card sits at $2,063.30 on TCGPlayer, down over $155 in the last month. That’s pushing it toward a sub-$2,000 mark for the first time in ages. Yet it stays the chase card everyone wants because of its stunning artwork and rarity.[1]
Other stars in Evolving Skies prove the point too. Rayquaza VMAX Alternate Art holds strong at $701.05 and is even surging lately, hinting it might challenge Umbreon’s top spot soon. Umbreon V Alternate Art is at $429.10 after a $140 drop, while Dragonite V Alternate Art lists for $405.62. Lower down, Espeon V Alternate Art goes for $169.15, Sylveon V at $154.69, Leafeon V at $118.49, and Glaceon V at $98.77. Even rainbow rares like Rayquaza VMAX at $72.26 keep drawing eyes for their bold designs.[1]
Logan Paul’s words ring true here. These cards reward originality with steady demand. Videos tracking 2025’s most valuable Pokemon cards note similar trends, with big hitters like certain monochrome prints dipping $30 to $40 but holding collector interest.[2] High-end sales for vintage cards have rebalanced lower too, down 64% from 2022 peaks on some graded pieces, yet unique modern alternates feel different—they flatten out rather than crash.[4][6]
The broader market echoes this. Modern sets like those from Sword & Shield era show prices easing, with booster boxes and packs more available in stores. Collectors on forums report cards from Surging Sparks to Temporal Forces trading cheaper, as some fans shift to other games like One Piece.[7] But dips like Misty’s Favor cooling from $200 earlier this year signal opportunity for original standouts.[8]
Cards that pop with fresh art or rare finishes keep climbing back. Umbreon VMAX Rainbow Rare at $53.19 and Noivern V Alternate Art at $63.17 show resilience.[1] Trends from pack openings and market watches confirm: when prices fall, grab the originals. They bounce stronger because buyers crave that edge.[3][5]
This pattern matches Logan’s view. In Pokemon cards, as in crypto or art, what sets your piece apart pays off long-term. Watch Evolving Skies leaders—they lead because they deliver that originality fans chase.


