Logan Paul has long been a big name in the Pokemon card world, and he recently broke down why these cards keep thriving through ups and downs in the market. Unlike some collectibles that crash hard, Pokemon cards have a staying power that pulls them through multiple cycles of hype and cooldowns.
Paul points to the massive cultural pull of Pokemon as the main reason. This is not just a card game; it is the top media franchise ever, raking in over $115 billion in revenue across games, shows, and more.[1][6] That kind of fame creates built-in demand. Everyone knows Charizard or Pikachu, no matter their age or where they live. Sports cards, by comparison, tie their value to real athletes who can get injured or flop, but Pokemon icons stay perfect forever.[1][6]
He also talks about how Pokemon handles market swings smartly. The trading card scene goes through booms and busts, like the pandemic rush when prices shot up due to low supply and high demand.[3] New sets would pop hot at release, with pre-release copies selling big, then drop as more product flooded in.[2] But the top cards, like first edition Base Set or trophy pieces, hold steady. They have delivered huge returns, with a 3,821% gain since 2004 according to market data.[1] Vintage Pokemon reached blue-chip status in just 25 years, faster than many sports cards.[1]
Paul stresses the role of scarcity and control. The Pokemon Company keeps a tight grip on production, limiting high-end vintage supply while pumping out billions of cards overall—nearly 53 billion by 2023.[5] Modern sets can overproduce and cool off, like some Sword and Shield era boxes that stayed at retail price forever.[4] Yet icons from older generations keep climbing, even as newer hype fades.[4] This organic rarity beats manufactured scarcity in sports cards, giving Pokemon more stability.[1]
Retail numbers back this up. eBay and Walmart saw trading card sales double from 2024 to 2025, mostly for cards with universal appeal like Pokemon stars.[1] Even after corrections, big cards feel different—they do not tank like speculative rookies.[2][6] Players keep buying for decks and tournaments, creating a solid floor no matter the market mood.[6]
Paul advises timing: buy quality cards during quiet times and sell at peak excitement.[1] That approach has helped Pokemon survive cycles where others fade, from post-pandemic dips to current resurgences in vintage.[3] With global reach in 89 countries, these cards draw collectors far beyond any one sport.[5]
