Logan Paul is changing how people see Pokemon card collecting, turning it from a fun hobby into a smart way to own valuable assets that can grow your money.
Paul, the famous YouTuber, wrestler, and entrepreneur, bought a super rare Pikachu Illustrator card back in 2022 for 5.3 million dollars. This card is special because it got a perfect 10 out of 10 grade from PSA, the top grading service for cards. Only a handful of these cards exist in the world, and his is the best one.[1][2][5]
He even wore it around his neck on a fancy 75,000 dollar chain during WWE matches, calling it the Holy Grail of Pokemon cards.[1][3] Now, Paul plans to auction it off in early 2026, hoping it sells for 7 to 12 million dollars. That could mean a profit of 2 to 7 million for him.[1]
What makes this exciting for collectors is how Paul talks about it as an investment. He tells young people to skip the usual stock market and try nontraditional stuff like Pokemon cards instead. If you have some cash, he says, do not be afraid to take a risk, especially when you are young.[1][2][3][6]
Pokemon cards have done amazing over time. In the last 20 years, their value went up 3,261 percent, more than any other card type. That beats a lot of stocks.[1][4] Paul points out the cards are scarce, which drives up their price. He focuses on buying the absolute best ones with tiny supply.[3]
Younger folks like millennials and Gen Z are already into this. They put about 20 percent of their money into alternatives like trading cards, way more than older groups.[2] Paul admits it is not risk-free. He once lost 3.5 million on fake cards but got his money back. He warns it could be a fad, so buy smart at the top of what you love.[2]
For everyday collectors, Paul keeps it simple. Start at your local card shop or on eBay. Pick a card that looks cool or means something to you. He loves Pokemon so much he has a Squirtle tattoo.[4]
This view flips collecting into strategic ownership. It is about picking rare gems that hold or grow value, not just stacking cards for nostalgia. Paul shows how high-end Pokemon can be a real money play for those ready to dive in.[1][6]
