Logan Paul Says Mainstream Finance Always Reacts Too Late to Pokemon Card Prices
Logan Paul, the YouTuber and wrestler who jumped into the Pokemon card world with his Prime Hydration promo cards, recently called out big finance folks for missing the boat on trading card values. He argues that Wall Street types and traditional investors only notice hot markets after everyday collectors like us have already made the moves. In the Pokemon TCG scene, this plays out big time right now with prices dropping fast on top cards while smart buyers scoop them up.[1][5]
Take the Evolving Skies set, still the king for modern collectors. Its Umbreon VMAX Alternate Art card sits at $2,063.30 on TCGPlayer, down over $155 in the last month alone. That’s the first time it’s neared under $2,000 in ages. The Umbreon V Alternate Art dropped about $140 to $429.10. Even with those dips, Rayquaza VMAX Alternate Art jumped to $701.05 and keeps climbing, maybe ready to challenge Umbreon’s spot.[1]
Paul’s point hits home because these swings happen quick in our market. Videos from collectors show cards like certain Victini monochromes falling $30 to $40, or others steadying around $250 to $300 after peaking higher.[2][3] One chase card plunged from $600 down steadily, while another bounced from $1,350 to $2,400 on heavy buys when it hit that low.[5] High-end sales are rebalancing too, with some vintage Pokemon cards hammering 64% below 2022 prices even in lower grades.[6]
Mainstream finance waits for charts and reports, but Paul says they react late. By then, sets like Sword & Shield Evolving Skies have already corrected. Modern cards across Surging Sparks, Temporal Forces, and others are cheaper now, with packs lingering on shelves as some fans shift to One Piece TCG.[7] Average Pokemon cards sell in the $10 to $80 range, with strong demand from nostalgia and new players, peaking in December.[4]
Paul pushes getting in early based on community buzz, not headlines. For us on PokemonPricing.com, that means watching TCGPlayer daily for dips on gems like Dragonite V Alternate Art at $405.62 or Espeon V at $169.15. Finance suits might pile in later if Rayquaza keeps surging, but collectors who spot the bottom first win big.[1][3]


