Logan Paul has a simple idea about Pokemon card prices: rarity plus story equals value. He points out that a card is not just rare on its own. It needs a good backstory to really shine in the market.[1][2]
Think about rarity first. Rarer cards cost more because there are fewer of them out there. Common cards have a circle symbol. Uncommon ones have a diamond. Rares have a star. Ultra-rares and secret rares have special stars or symbols. The less common the card, the more collectors chase it. Take the Base Set Charizard. A regular one is popular. But a first edition shadowless version in top shape can sell for thousands. That rarity drives up the price through supply and demand.[1]
Now add the story. A card with a great tale behind it sticks around for years. Pikachu Illustrator tops the list as the priciest Pokemon card. It won a contest long ago, giving it a unique history. First edition shadowless Charizard has nostalgia from the early days of the game. Trophy cards from top tournaments add their own legend. These stories make fans care, even decades later. Unlike sports cards tied to a player’s career, Pokemon characters like Charizard never fade. That lasting appeal keeps demand strong.[2]
Logan Pauls formula works in real sales. A PSA 10 Charizard, one of the most famous rares, sells fast worldwide. Its rarity meets its iconic story, so buyers snap it up quick. Even cards like MHR Mega Gardevoir ex climb high just from scarcity plus a fresh set narrative.[4]
Condition matters too, but it supports the rarity and story. Graded cards from PSA check centering, edges, corners, and scratches. A PSA 9 from old Wizards of the Coast sets might seem cheap next to PSA 10s, but low pop counts mean they are still scarce. Smart buyers spot that value.[3]
Collectors use this idea when picking cards. Older sets like Base Set bring nostalgia. Holographic foils or full art versions add extra pull. First editions beat later prints every time. Mix rarity with a solid story, and you have a card that holds or grows in price.[1][2]
Logan Paul nails it for anyone tracking prices on PokemonPricing.com. Look for that combo next time you hunt a deal.


