Logan Paul sees Pokémon cards as more than just collectibles. He calls them emotional assets with real financial upside, and his own story shows why collectors are listening.
Paul dropped over $5 million on the rarest Pokémon card out there: a Pikachu Illustrator graded a perfect PSA 10. This is the only one in the world at that top grade. Back in 1998, just 39 of these cards were made as prizes for a Japanese art contest. Winners got them handed out at ceremonies or mailed directly, never sold in stores. Pikachu holds art tools on it, marking the owner as an “Illustrator” instead of a trainer. That extreme rarity drives its sky-high value[2][1].
Paul does not hide it away. He wears it around his neck in a custom pendant, turning it into a personal trophy and brand symbol. It sparks talks wherever he goes, blending nostalgia with status. In a recent Fox News interview, he announced plans to auction it in February 2026 to check its growth since purchase. He wants to prove its investment potential[2][3].
Why does Paul push Pokémon cards as smart money? He says the market has beaten stocks over the past 20 years, fueled by limited supply, rising demand from rich fans, and pure nostalgia. Unlike NFTs that can vanish digitally, these are physical cards you hold. One Israeli collector echoes this, calling them emotional objects stronger than Bitcoin because Pokémon endures as a cultural force[4].
Paul even starred in an episode of King of Collectibles: The Goldin Touch. Auction boss Ken Goldin chased the card, calling it the holy grail of Pokémon. Goldin pitched Paul on the biggest TCG auction ever, using the Pikachu as lot number one to pull in buyers. Paul brought security just to show it, hinting at its worth[1].
Paul urges young investors to dive into nontraditional assets like these cards. He says do not fear the risk. For Pokémon fans tracking prices, his move spotlights how top cards can appreciate big. A near-mint First Edition Charizard might hit $12,000, but a PSA 10 version jumps to $400,000. Rarity plus condition plus story equals upside[4].
Paul’s pitch mixes heart and wallet appeal. Childhood memories meet market gains, drawing new collectors to the hobby. His auction could set fresh records and shift how people view card values.
