Logan Paul is changing how people see Pokémon card collecting, turning it into a smart way to spread out your investments like a pro. Instead of just sticking to stocks, he says young collectors should mix in rare cards as a high-reward option.[1][2][3][4]
Paul, the WWE wrestler and online star, proved his point by buying the world’s rarest Pokémon card back in 2022. It’s a Pikachu Illustrator from 1997, graded a perfect 10 by PSA, the top grading service. Only a handful of these exist, and his is the only one in flawless condition. He shelled out $5.3 million for it, even wearing it around his neck in a $75,000 diamond case during wrestling matches.[1][3][4]
Now, he’s auctioning it off in early 2026, guessing it could fetch $7 million to $12 million. That would mean a profit of $2 million to $7 million. Paul shared this on Fox Business’s Big Money Show, pushing collectors to take risks if they have the cash, especially when young.[1][2][3]
What makes this more than a wild bet? Paul points out Pokémon cards have crushed the stock market over the last 20 years. Data shows they’ve jumped 3,261% in value, way ahead of traditional investments.[1][3][4] He calls it “modern asset allocation,” where you balance your money across fun, nostalgic items that can skyrocket. Gen Z guys are all in, saying these cards might even beat big stocks like Nvidia or the S&P 500.[1]
Paul grew up loving Pokémon, with tattoos to prove it. He jokes that getting “way too much money” as an adult let him dive deep into the trading card world. But he admits the market swings, so you need knowledge to win big. Stories like the “King Kabuto” collector, who hoarded thousands of one card to pump its price, show how savvy plays pay off.[3]
For Pokémon fans eyeing prices on sites like ours, Paul’s move highlights real potential. That Pikachu card’s value has held strong despite ups and downs, proving top-tier rarities can act like assets. If you’re building a collection, focus on graded gems in perfect shape, track market trends, and think long-term like Paul does.[1][3]
