Logan Paul Argues Cultural Relevance is the Missing Metric in Modern Investing
Hey Pokemon card collectors, if you’ve been watching prices dip on hot cards like the Umbreon VMAX Alternate Art from Evolving Skies, you might wonder what drives real long-term value. Enter Logan Paul, the YouTuber turned boxer and entrepreneur who’s shaking up investing talk by saying cultural relevance is the key metric everyone ignores.[1] He points out that stocks, crypto, and even collectibles like our favorite Pokemon cards don’t just rise on numbers, they explode when they capture hearts and stay in the spotlight.
Think about it in Pokemon terms. Evolving Skies is still the king of modern sets in December 2025, with its Umbreon VMAX Alternate Art sitting at $2,063.30 after a $155 drop, and Rayquaza VMAX Alternate Art climbing to $701.05.[1] These aren’t random. Umbreon stays hot because it’s everywhere, from fan art to TikToks and celebrity flexes, keeping demand alive even as overall prices soften.[3][5] Paul would call that cultural relevance, the buzz that turns a card into a status symbol beyond raw supply and demand.
He’s spot on for our market. Videos show big hitters like certain Victini cards holding at $425-ish despite dips, because nostalgia and hype from openings keep them relevant.[2] Meanwhile, high-end sales are rebalancing, with some vintage Pokemon cards down 64% from 2022 peaks, proving hype fades without staying power.[6] Paul argues investors miss this by obsessing over charts alone, ignoring how memes, movies, or influencers like himself pump value. Remember when Logan hyped his own card buys? That sparked buys and shot prices up temporarily.[5]
For Pokemon TCG, this means chase cards like Umbreon V Alternate Art at $429.10 or Dragonite V Alternate Art at $405.62 endure because Eeveelutions are cultural icons, popping in games, anime reruns, and collector communities.[1] Market trends back it up, with Pokemon cards showing 126% growth over two years, peaking in December from holiday gifting and nostalgia.[4] But modern sets like Surging Sparks are dipping as fans eye One Piece, hinting at shifting relevance.[7]
Paul’s push is simple: bet on what people talk about endlessly. In Pokemon, that’s cards tied to beloved Pokemon or viral art styles that live beyond the meta. Rayquaza VMAX Rainbow Rare at $72.26 is surging because dragon hype never dies.[1] Skip the fads, chase the culturally sticky ones, and you might beat the dips we’re seeing now.[3][8]
